fuzmeister: The Glorious Demise of the Wii Brand
Earlier today, Nintendo announced a new video game console to be released next year. While I have my own collection of thoughts specifically on that, one of the highlights of today was the realization that the poisonous Wii brand is finally dead and Nintendo can finally be released from the shackles of the past.

When the Wii came out ten years ago (!!!), it was a hot item for months and months. It encouraged non-gamers and casual bystanders to pick one up with its prospect of motion-gaming and a "new level of interactivity." Unfortunately, after the hype-dust settled, Nintendo's core audience was alienated by a system plagued by loads of shovelware and missing the ever-crucial support of third-party developers.

When the successor Wii U was eventually announced, Nintendo's attachment to the Wii brand and lack of aggressive marketing caused the console to stagger right out of the gate. Many who had played the Wii were confused about what the Wii U exactly was. While third-party support started out very promising, low sales eventually caused key players to pull their support of the console. I personally love the games I have for Wii U, but let's be real - the majority of classic titles made for the Wii U have been first-party Nintendo games. No doubt.

Now in late 2016, the Nintendo Switch has been revealed. I don't want to comment too much on the system or its potential at this point, but the first press release makes it a point to list FORTY-EIGHT third-party companies (most developers) that will support their new console. I want to remain optimistic they will be able to move past the last decade which started off so much more promising than it ended. Ditching the Wii branding was a great first step in potentially doing so.

Mood: Optimistic
Music: The Rolling Stones - It's All Over Now


Tags (beta): video games, nintendo

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